Jeff Noon's Nymphomation

I read this book a few years ago and from what I remember I enjoyed it.
http://www.spikemagazine.com/1097noon.htm
Blurbfly Rules:
8a. The blurbs are the property of the AnnoDomino Co., invented to perpetuate their messages of luck and hope beyond the normal channels.
8b. Blurbflies are allowed to travel the streets, buzzing their adverts alive and direct to the punters.
8c. Blurbs shall stand for Bio-logical-Ultra-Robotic-Broadcasting-System.
8d. Only the Company may manufacture the blurbs. Other businesses or individuals may purchase blurbs from the Company, pre-loaded with messages and armed to the teeth, for the appropriate price.
8e. None but the Company shall know the insides of a blurb.
8f. None but the Company shall capture a blurb.
8g. If captured, a blurb may take the necessary steps to escape.
2 Comments:
Okay not to point out the obvious, but aren't these blurbflies awfully similar to the cool media we experience today? It seems to me that we are almost there- in that controlled state right now, what with big business controling the governments, media, etc...
I guess the only step left is when the ads start fighting for their lives. Ads have lives, right?
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